Poster Bus Stop + Rationale

My poster takes a stance against superstores, in particular fashion superstores such as Just Jeans and Jay Jays. I’ve used vector graphics and text to create the message that cheap fashion from superstores has hidden problems that are sometimes deadly for those producing our clothes. The substitution of fabric for bones has been used to provoke the audience in to thinking about who made their clothes and under what conditions. I have also used a dark background and off white for the bones to create a gloomy, deathly feel. This is again reinforced by making the word ‘DYING’ red. The pun “dying for new clothes?” highlights the contrast between consumers perception of clothes as simply an object and urges them to consider the detrimental and literally deadly impact that fast, cheap fashion has in communities producing these objects. The intended response is for the viewer to first see the t-shirt made from bones at a literal level (Ihi) and then read the text and understand the harmfulness of bad working conditions, making the viewer reconsider buying cheap clothes from superstores (Wehi).

Final Poster

My final poster, having made adjustments from critique in class.

Final Class

Today in class I put my poster on the wall for critique and people suggested some minor changes such as bumping down the type and adjusting the spacing. Also to add a cutout in the skull where the nose would be. Overall though it was a positive response.

Further Refinement

I have been refining my poster more, focusing on the layout of type. I have narrowed down to four options which I am deciding between.

I have also been trying to finalise my sub line. I originally wanted to have a statistic, however I haven't been able to find one. People in class felt that with my current text I didn't need the second line and that it was stronger just being "Garment factories shouldn't be death traps".

Refining

I have been refining my bones t-shirt concept and trying different type layouts and have decided for now to colour the text DYING in red in order to add more emphasis. I am also trying to decide what to put as my subtext as I was unable to find any statistics about garment factory worker deaths. The only recent stastitic is from the Rana Plaza disaster, however I would prefer to use a statistic that represents the broader industry, not just one accident. I want the background to be dark, and am deciding between dark grey and a dark blue, leaning towards the blue at the moment.

Today's class

Today in class I showed my latest idea and had a positive response. People understood the message and thought the words "dying for new clothes?" was clever. Patricia said that now I need to add a line with a fact to add credibility to the argument.

New Idea

I have a new concept which I feel is stronger than my earlier ones. I am going to make an image of a t shirt made of bones, to represent the deaths of garment workers. I think this would be more striking and represents the serious cost of fast fashion, that people do in fact die while making clothes for megastores. I have found an artist model Francois Robert who used real human bones and arranged them into artworks