Poster Bus Stop + Rationale

My poster takes a stance against superstores, in particular fashion superstores such as Just Jeans and Jay Jays. I’ve used vector graphics and text to create the message that cheap fashion from superstores has hidden problems that are sometimes deadly for those producing our clothes. The substitution of fabric for bones has been used to provoke the audience in to thinking about who made their clothes and under what conditions. I have also used a dark background and off white for the bones to create a gloomy, deathly feel. This is again reinforced by making the word ‘DYING’ red. The pun “dying for new clothes?” highlights the contrast between consumers perception of clothes as simply an object and urges them to consider the detrimental and literally deadly impact that fast, cheap fashion has in communities producing these objects. The intended response is for the viewer to first see the t-shirt made from bones at a literal level (Ihi) and then read the text and understand the harmfulness of bad working conditions, making the viewer reconsider buying cheap clothes from superstores (Wehi).